7 Up (stylized as 7up outside North America) or Seven Up is an American brand of lemon-lime-flavored non-caffeinated soft drink. When 7 Up was originally placed on the market (In 1929), it was named Bib-Label Lithiated Lemon-Lime Soda- a much less catchy, though more descriptive name.


7 Up, stylized as 7up outside North America, is an iconic American brand of lemon-lime-flavored, non-caffeinated soft drink. The beverage has a rich history dating back to its original introduction in 1929, marked by an intriguing evolution in both its name and branding.

In its early days, when it first entered the market, 7 Up had a significantly less catchy but more descriptive name – Bib-Label Lithiated Lemon-Lime Soda. This mouthful of a name reflected not only the flavor profile of the drink but also included a reference to lithium, an element that was part of the original formula.

Over time, the brand underwent a transformation that included a streamlined name change to 7 Up. This shift not only brought a more succinct and memorable identity to the soft drink but also aligned with its refreshing lemon-lime essence.

The lemon-lime flavor profile has been a key characteristic of 7 Up, contributing to its popularity as a crisp and effervescent beverage. The absence of caffeine has also positioned 7 Up as a refreshing choice for those seeking a bubbly drink without the stimulant.

Beyond its taste, 7 Up has become ingrained in popular culture, featuring in various advertising campaigns and establishing itself as a staple in the soft drink industry. The distinct green packaging and the unmissable red dot in the logo contribute to the brand's recognizable and timeless image.

As a lemon-lime soda, 7 Up continues to captivate taste buds globally, providing a fizzy and citrusy refreshment that has stood the test of time. The journey from the mouthful of a name to the streamlined and iconic "7 Up" reflects not only the evolution of a brand but also its enduring appeal to consumers seeking a crisp and satisfying beverage experience.