On July 12, 2000, Russia launched a rocket into space bearing the corporate logo of Pizza Hut, a famous American pizza chain. This promotional campaign was part of an agreement between Pizza Hut and the Russian space agency, Rosaviakosmos, and marked the first time a commercial product logo was displayed on a rocket. The rocket carried a Pizza Hut delivery vehicle, which was specially designed to withstand the rigors of spaceflight and could have potentially been used to deliver pizza to the International Space Station.

The Pizza Hut logo was prominently displayed on the side of a Proton rocket, which carried the Zvezda ("Star") module. The Zvezda module was a critical component of the International Space Station (ISS), providing living quarters and essential systems.

This promotional venture was a pioneering moment in marketing history, as it represented the first time a commercial product logo was featured on a rocket sent into space. Pizza Hut's bold move garnered significant attention globally, showcasing the brand's innovative and daring approach to advertising.

The rocket also carried a specially designed Pizza Hut delivery vehicle. While the primary purpose was promotional, there was a playful suggestion that the vehicle could potentially be used for pizza deliveries to the International Space Station. Although this was more of a marketing gimmick, it added an element of humor and imagination to the campaign.

Pizza Hut's collaboration with Rosaviakosmos involved a financial agreement, and the revenue generated from this promotional campaign contributed to Russia's space program. It highlighted an unconventional yet mutually beneficial partnership between a fast-food chain and a space agency.

The Pizza Hut space promotion became a cultural phenomenon, sparking conversations and debates about the intersection of commercial interests and space exploration. It also reflected the increasing globalization of brands and their pursuit of innovative marketing strategies.

While the Pizza Hut space promotion was a one-time event, it left a lasting legacy in the annals of advertising history. The campaign showcased the potential for creative and attention-grabbing marketing initiatives beyond traditional platforms. This fusion of fast food and space exploration, while lighthearted and entertaining, underscored the evolving nature of marketing in the modern age, where brands seek unconventional avenues to capture the public's imagination and generate buzz. The Pizza Hut logo prominently adorning a rocket bound for space remains a memorable example of the lengths to which companies are willing to go for a unique and out-of-this-world advertising opportunity.