The Gerber Products Company is known for its baby food and baby care. It started after Dan Gerber tried to strain solid food for their 7-month old baby and suggested to Dorothy Gerber for it to be done at their canning business then. In 2007, Nestle acquired Gerber for USD 5.5 billion.
The Gerber Products Company has a rich history and has played a significant role in the baby food and baby care industry. Here are some additional details about Gerber's journey and its impact:
1. **Founding and Early Years:**
  - The Gerber Products Company was founded in 1927 in Fremont, Michigan, by Dorothy and Daniel Gerber.
  - The company's origins can be traced back to Dorothy Gerber's kitchen, where she had the idea to strain solid foods for their infant daughter, Sally.
  - Recognizing the potential for a business opportunity, Dan Gerber, who ran the family-owned Fremont Canning Company, decided to apply commercial food canning processes to produce strained baby food.
2. **Introduction of Baby Food Products:**
  - Gerber became a pioneer in the baby food industry by introducing strained baby food products, providing a convenient and nutritionally sound option for parents.
  - The company's commitment to quality and nutrition helped establish Gerber as a trusted brand among parents.
3. **Iconic Logo and Brand Image:**
  - Gerber is widely recognized for its iconic logo featuring the "Gerber Baby," a sketch of a cherubic baby's face. The original Gerber Baby sketch, based on Dorothy Gerber's granddaughter, Ann Turner Cook, has become a symbol of the brand.
4. **Expansion of Product Line:**
  - Over the years, Gerber expanded its product line to include a diverse range of baby food items, including cereals, purees, snacks, and baby formula.
  - The company focused on developing products that catered to the evolving nutritional needs of infants and toddlers.
5. **Global Impact and Nestle Acquisition:**
  - Gerber's influence extended beyond the United States, making its products available internationally.
  - In 2007, Nestle, a multinational food and beverage company, acquired Gerber for USD 5.5 billion. This acquisition strengthened Nestle's position in the infant nutrition market.
6. **Commitment to Innovation and Nutrition:**
  - Gerber has maintained a commitment to innovation and nutrition, introducing products that align with evolving dietary guidelines for infants and young children.
  - The company continues to develop new formulations, packaging, and nutritional options to meet the needs of modern families.
7. **Community and Parenting Support:**
  - Gerber has been actively involved in community initiatives and programs supporting parents and caregivers.
  - The company provides resources and information on infant nutrition, child development, and parenting through its online platform and educational materials.
8. **Legacy as a Trusted Brand:**
  - Gerber's legacy as a trusted and reliable brand in the baby food and care industry persists, reflecting its dedication to providing high-quality products for the well-being of infants and toddlers.
The Gerber Products Company remains an influential force in the baby care market, continually adapting to the changing needs of families and upholding its commitment to quality and nutrition.